Issey Miyake | Le Sel d’Issey
We were brought on board to develop the
360°
campaign for Issey Miyake’s new fragrance Le Sel d’Issey. Using the concept of cymatics, ingredients from the land and the sea are brought to life through a dynamic choreography in a hero film, key visuals and digital moving assets.
Design & production: XK studio
Client: Issey Miyake
Agency: McCann Paris
Direction: Marcus Tomlinson
Music: Brest by Rone
Client: Issey Miyake
Agency: McCann Paris
Direction: Marcus Tomlinson
Music: Brest by Rone
