Issey Miyake | Le Sel d’Issey

We were brought on board to develop the 360° campaign for Issey Miyake’s new fragrance Le Sel d’Issey. Using the concept of cymatics, ingredients from the land and the sea are brought to life through a dynamic choreography in a hero film, key visuals and digital moving assets.

Design & production: XK studio
Client: Issey Miyake
Agency: McCann Paris
Direction: Marcus Tomlinson
Music: Brest by Rone

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