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MacBook Pro ‘21 launch

For the launch of the new supercharged MacBook Pro, we collaborated with Apple on an animated digital bloom artwork for use on the Apple website, stores and digital retail.
Design & Production: XK studio
Client: Apple





We captured the raw power of the new MacBook Pro by combining organic, explosive motion with the use of man-made, high-tech materials such as carbon fibre, glass and metal.
©2024 XK studio, LONDON, UNITED KINGDOM, hello@xk.studio